About The 12th Plan

Meet The Team

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Meet the team behind The 12th Plan! We’re Cathryn, Ethan, Chelsea, Grayson, and Dhriti, five Texas A&M MS Business students who came together with a shared love for Aggieland and the traditions that make it so special. What started as a class project quickly turned into something we were genuinely excited to bring to the Aggie community. Each of us brings different strengths to the team, from marketing and finance to operations and strategy, but we all share the same goal: creating a calendar that helps Aggies honor the past while planning for the future. Through The 12th Plan, we hope to keep Aggie traditions alive, share the stories behind them, and create something Aggies can enjoy year after year. 

Ethan Bagnell                            Chelsea Hull                             Dhriti Vivek                       Cathryn Arrasmith                  Grayson Lueck

                CEO                                              CMO                                           CSO                                             COO                                              CFO                 

All Profits Benefit Twin City Mission !

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At The 12th Plan, celebrating Aggie traditions also means carrying on the Aggie value of service. That’s why we are proud to support Twin City Mission, a local organization that has served the Brazos Valley since 1963. Twin City Mission helps individuals and families in our community through programs addressing homelessness and housing, domestic violence, family support, and other basic needs.

All of The 12th Plan’s profits will be donated to Twin City Mission, allowing every calendar purchased to celebrate the traditions that make Aggieland special while also giving back to the community we call home.

FAQ

Q. What makes The 12th Plan unique?A. The 12th Plan features exclusive vintage photography and celebrates Texas A&M traditions over 150 years, making it a unique collector's item.
Q. How does my purchase support the community?A. All profits from The 12th Plan are donated to Twin City Mission, helping to support those in need in our local community.
Q. Can I gift The 12th Plan?A. Yes! The 12th Plan makes a great gift for Aggie students, alumni, and fans, combining nostalgia with functionality.
Q. Is there a way to stay updated on new products?A. Absolutely! You can subscribe to our newsletter to receive updates on new products and exclusive offers.
Q. Where can I buy The 12th Plan?A. The 12th Plan can be purchased through our online store and select local retailers affiliated with Texas A&M.

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